What are Online Real Estate Agencies?

In today’s post we will talk about the new online real estate agencies and its irruption in the real estate sector.

Remember that this post is part of the study of digital marketing strategy for the Real Estate sector that we have done from OOPTIMO digital marketing consulting.

The irruption of online real estate agencies

In recent years we have seen how the online real estate agencies have invaded in the real estate business.

Companies that use technology to optimize all processes in order to provide more value to the customer at a lower price.

Some of the most prominent Online Real Estate Agencies are Housfy and Housell, where with the mindset of focusing on technology and the client, they have used digitalization to scale their business models quickly and rapidly, growing exponentially in the last years.

Being 100% digital companies, they have understood from the beginning the potential of the digital environment for customer acquisition.

Online Real Estate Agencies vs. Traditional Real Estate Agencies

If we compare the advantages and disadvantages of online real estate agencies versus traditional real estate agencies, we could say that a disadvantage of online agencies is the lack of physical presence, especially because we are dealing with purchases and sales of great value (it is one of the highest economic transaction that we make in our lives).

For this reason, online real estate agencies put so much effort in transmitting security to the user through customer opinions and videos on their websites.

With the customer opinions and videos they are able to strengthen the trust and security of the users, thus increasing the possibility of the user becoming a client.

In general, this indicates that a key factor in the real estate sector is the combination of the online and offline environment (the omnichanel) where every real estate agenci has room for improvement:

• Traditional real estate agencies should improve the online experience of its users.
• Online real estate agencies must improve the transparency and trust transmitted to their users.

The traditional real estate companies that successfully combine the online environment with the offline one will win.

In the next post we will observe data from online commerce for the real estate services sector.

Thank you,