Digital Business Strategy

The strategic plan of the digital business is the starting point for all the projects in which we work for. It is the road map that allows us to know what to do, how to do it, when to do it and, most importantly, to know why we are doing it.

Value Proposal:

Elaboration of the strategic plan for the digital business based on data (data-driven) that allows us to obtain the necessary knowledge to maximize the project success.

BUSINESS ANALYSIS

An immersion in the company is carried out in order to understand the business model and their operations.

Initially, the products and services are analyzed to know all the factors that take place in the sales process (What is their competitive advantage? What is their added value? What differentiates them from the competition?).

And then, the website and the digital marketing are audited in order to know the degree of digital development of the company.

ANALYSIS OF THE SECTOR AND COMPETITION

In order to understand the environment characteristics in which the business activity is developed, the state of the sector in the digital environment is analyzed, and also its degree of digital maturity and its online market trends.

Another key point to take into account is the competition, where through Benchmarking techniques the main competitors are analyzed, measuring the results of the digital marketing actions they are carrying out and identifying the Best Practices in the sector.

ANALYSIS OF THE ONLINE CLIENT

One of the digital commerce competitive advantages is the ability to define customers through web analytics.

The behavior of the client in the digital environment is analyzed: they are identified (how they are and what concerns they have), located (how they search on the internet and in what social networks they interact) and it is found out what they base their purchasing decisions (what worries them and what they want).

It is at this point where the optimal digital channels are detected to connect with the client.

WEB TECHNOLOGY STRATEGY

Based on the results obtained in the first three analyzes, the optimal technological solution and the key factors that the website should have are defined:

Programming technology.
Web architecture.
Key content to be shown to the user.
Pages that the website must have.
Objective that pursues each of the pages.
Design of the sales funnel process.

DIGITAL MARKETING STRATEGY

Again, based on the results obtained from the first three analyzes, the strategic line to be followed in each digital channel is defined:

Selection and prioritization of digital channels in which the product/service will be promoted.
Definition of the strategic line to follow in each type of digital marketing action (SEO search engine optimization, paid advertising, social media, email marketing, conversion rate optimization, affiliate marketing, marketplaces, etc …).