Analysis of Real Estate marketplaces

In this post we will see the number of visits received by the main real estate marketplaces:

• Idealista
• Fotocasa
• Yaencontre
• Habitaclia
• Pisos

Remember that this post is part of the study of digital marketing strategy for the Real Estate sector that we have carried out from OOPTIMO digital marketing consulting.

Number of visits of the real estate marketplaces

In the image we see the main real estate marketplaces in Spain and the monthly visits they have, through the data obtained from similarweb.

With this volume of visits, we see through data the potential of these marketplaces for the purchase and sale of homes.

In fact, according to a Fotocasa study:

84% of people who buy or want to buy initially consult real estate marketplaces.

The buyer navigates through the marketplaces to get an idea of ​​how the market is (what type of house they could buy with their available budget). It is at that moment of search where the contact between the client and the real estate agency occurs.

For this reason, for many years now it has become an obligation for all real estate agencies to be in these marketplaces.

In the next post we will go to the chapter of the online customer analysis, where we will identify the different types of online customers, we will locate them on the internet and find out on what they base their purchase decisions.

Thank you,